Facebook Updates Their Organic Reach Formula

Facebook will “be doing a better job of distinguishing between a high-quality articles on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high-quality articles you or others read may show up a bit more prominently in your news feed, and meme photos may show up a bit less prominently.”

The goal of the News Feed is to show the right content to the right people at the right time in my words relevancy!
whether it’s from friends & family or a news source on the other side of the world.
In the last year, more people found news on Facebook than ever before. Referred Traffic from Facebook to news and media websites has almost tripled with 170% increase over 3 years.
This update to News Feed ranking recognizes that people want to see more relevant news and what their friends have to say about it.

People use Facebook to share and connect, including staying current on the latest news, whether it’s about their favorite celeb or what’s happening in the world. We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from News Feed on mobile. What this means is that you may start to notice links to articles a little more often (particularly on mobile).

Why are they doing this? Facebook surveyed thousands of users with different backgrounds and their surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme/funny video unless of course the meme or video is going viral then they would most likely star in your news feed.

“Starting soon, we’ll be doing a better job of distinguishing between a high quality articles on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.

To complement people’s interest in articles, we recently began looking at ways to show people additional articles similar to ones they had just read. Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting.

While trying to show more articles people want to read, we also don’t want people to miss the conversations among their friends. So we’re updating bumping to highlight stories with new comments.”

After people read a story, they are unlikely to go back and find that story again to see what their friends were saying about it in particular other pages they don’t always give you a notification that someone has commented unless you are tagged, and it wouldn’t bump up in News Feed.

With this update stories will occasionally resurface that have new comments from friends.

As a result, people may start seeing a few more stories returning to their feed with new comments highlighted.

“Our testing has shown that doing this in moderation for just a small number of stories can lead to more conversations between people and their friends on all types of content.”

BUT despite the surveys done i think this is a direct result to try and combat twitters trending feature by automatically spreading the more popular stories that your friends are engaging with. Plus it’s a bullshit way o trying to hide the fact they are screwing with organic reach so you are forced to advertise.

Over the 30 or so pages I have managed it has been the MEME images and funny posts that have gotten the best reach and engagement so I know this claim by fb is a crock of shit.

I don’t know about you but i quiet enjoy some of the motivational, quotes, and memes that get posted.

So how do we benefit as business owners? Since these updates? this is another reminder that “Content is King but Relevancy is Queen” and everyone knows the Queen rules the Monarchy!” lol that’s my way of advising you to get blogging and sharing snippets of your articles on your Facebook page so it encourages the virility and engagement you need to be bumped, commented on and shown to the world.

If you have gotten this far thanks! It’s a long post I know.. Here’s one more tip for you:  encourage your likers to set “get notifications” on your page so whenever you make a post they are notified.

It could be annoying for them HOWEVER let them be the judge of that. Just at least advise them of this update and how they can work around not missing out on your page updates. Try it for yourself.. Go to my page facebook.com/socialsynergyau

Then make sure you have liked the page then hover your mouse over the like button and menu will appear.. click get notifications tadaaaaa! Done.

Now go and have fun testing what posts will work for your page since these new changes. Facebook will never tell us exactly works best only your avatar ill tell you that. It all comes down to what works best for your page. Get creating!