Facebook Begins Testing a Buy Button. YAY! Facebook has released this statement on their website
Finally. Facebook did promise they would be rolling out more call to action buttons for their Facebook ads. Imagine, how cool if you have a shit hot offer and you have created an ad that you can now add the “buy now” button to.
This will increase click through rates and transactions by HEAPS! Combined with Facebook’s powerful interest targeting you should be rolling in it right? Well that’s the plan! Just remember though, regardless of this additional buy now button you need to be resonating with your ideal client. Without a complete offer, product and value proposition no call to action button will serve its ultimate purpose.