Wow Facebook are currently testing VIDEO advertising.
Yep you read it correctly. Facebook is running a limited test for certain profiles of a handful of business and community pages showcasing the new Video Ad Unit.
Just like the static images you see on the Right hand side of your Facebook Page now. This includes in the news feed when viewing on mobile devices.
Straight from the horses mouth:
how it will work:
- Rather than having to click or tap to play, videos will begin to play as they appear onscreen – without sound – similar to how they behave when shared by friends or verified Pages. If you don’t want to watch the video, you can simply scroll or swipe past it.
- If the video is clicked or tapped and played in full screen, the sound for that video will play as well.
- At the end of the video a carousel of two additional videos will appear, making it easy to continue to discover content from the same marketers.
- On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to Wi-Fi – meaning this content will not consume data plans, even if you’re not connected to Wi-Fi at the time of playback.
So now MORE than ever you need to start Videoing as Im predicting 2014 will be the year of VIDEO Media and Blogging!