Is a method of communicating with your customers, potential clients and other partners via the
internet. You send to a bulk list of subscribed or opt-in members your newsletter, invitations, mail-outs, promotions and other important business notices in an instant, saving plenty of time and lots of money.
Email marketing is one of the most successful forms of marketing online, closely followed by search engine optimisation. Organisations use email marketing for current, old and potential customers in a bid to increase sales, interaction and to offer greater value to their customer base.
Favourable to your online campaign, email marketing is utilised for two reasons.
Email marketing is used to:
- Increase business and customer relations. Email marketing will improve the relationship between your customer and your business, encouraging purchases and loyalty. After all we all know that a better relationship results in satisfied customers and many repeated sales.
- Re-ignite sales habits- email marketing is used to win new customers and wake-up the old. Email marketing encourages customers to establish a purchasing habit with the business, therefore increase sales.
There are many methods that can be applied to business digital/online strategies; almost any form of communication can be distributed via email. If your business adopts a suitable email marketing strategy, it is likely to increase customer relations and turnover.
Email Marketing Benefits
In today’s web influenced society, over half of internet users access their email account daily, increasing the potential for a massive spread of communication.
Email marketing allows businesses to access their online market, with a higher priority being paid to emails over traditional marketing methods like telephone calls, faxes and snail mail.
Every aspect of your email marketing campaign can be monitored and measured. Email marketing allows you to measure response and performance via open, read, click-through rates and bounce backs.
Email Marketing benefits include:
- Low cost- compared to traditional advertising methods, email marketing requires very little investment. Email marketing will require initial start up costs for the tech systems but will achieve long term investment.
- Speed- customers both new and old can be contacted in an instant giving your business that gratification it deserves.
The email is delivered straight away, allowing the message to be read as soon as the customer logs in.
- Reach Potential- email marketing overcomes boundaries that exist with traditional communication mediums such as snail mail and geographical limitations an email gets there at a faster rate.
- Efficiency- no need in preparing separate advertising materials for each customer, email marketing allows many recipients to receive the same message at the submit of a button.
- Targeted- email marketing allows you to setup specific groups. Once defined, you can send the appropriate designed and tailored message instantly.
- Measurable- information sent through email marketing can be easily reported on, results and statistics easily retained. Email openings and click through rates are easily measured and analysed. In addition to this, email recipients actions such as forwards, subscribes and unsubscribes can too be measured and monitored.
Social Synergy has many solutions that would be right for your business whether you have an email database of a couple of hundred or a couple of hundred thousand emails.
Email Marketing Solution
As email usage has grown dramatically over the years, Social Synergy understands the importance of a flexible and professional email marketing system to target your current customers and future prospects. Social Synergy can design you an email marketing campaign to send to the masses using many of the market leading Email Marketing services such as Constant Contact, Send Pepper, AWeber & Mail Chimp.
E-Marketing is a modern day tool and Social Synergy has designed and created lots of different targeted email messages for many different business types such as Hair & Beauty, Dentists, Plumbers, Motivational Speakers, Graphic Designers, Horse Trainers, Hardware & Building and Quick Service Restaurants to name a few.
Some of the services that Social Synergy can help you with are:
Email templates– these are designed and developed to reflect your business branding. These designs usually match your logo, colour scheme and then the message and graphics are designed with your target audience in mind.
Lead Pages– Can be designed to work in with your existing campaigns or created from scratch to funnel all your targeted leads to your sign-up page so then all you have to do is convert them from a lead to a customer. Easy right!
Auto Responders– is designed to help you maintain that relationship with your subscriber. Autoreponders are a powerful email tool that auto responds to an email, or auto sends out a sales pitch, hints & tips to your lead when they sign-up.
For more information regarding this service or to discuss an online marketing strategy, contact us here: